Success with video marketing is in its peak so it should not come as a surprise that businesses are looking to include this type of content in their digital marketing strategies. Because consumers have grown to enjoy videos more than any other content, marketing professionals incorporate video content to increase user engagement and improve brand trust. 

This can be done in the form of tutorials, quick top tips, or even a 15 minute documentary on platforms such as Instagram, Facebook, YouTube, and Snapchat.

To sum things up, here are 6 reasons why video marketing is a great tool for getting your message across:

1. Videos boost conversions and sales 

Videos can make some serious money as it can lead to direct sales.

2. Videos show a great return on investment (ROI) 

Although video production is not the easiest nor the cheapest task, it pays off big time and with the constant improvement of video editing tools, you can even use your smartphone to make decent videos. 

3. Constant video content builds trust 

The whole concept of content marketing is based on trust and creating long-term relationships and video do it all. Effective marketing video presents your product in a conversational form thus encouraging consumers to engage (even if it’s for a short while) and reducing their sceptics because they feel they have put a face, personality and real-life voice to the brand.

4. It appeals to mobile users 

Video and mobile go hand in hand. Since people like to watch videos on the go, the number of smartphone users is growing, and your video audience is getting bigger 

5. Videos engage even the laziest buyers 

A video is a great tool for learning, but it’s also super easy to consume. The modern customer is used to everything being at the touch of a button. They want to see the product in action. Make sure you target not only the eyes but the ears of the potential client as well.

6. Videos encourage social media shares 

Social networks have been developed to encourage video content. Examples include Facebook launching 360° video and Live Video; Instagram allowing users to upload videos that are as long as 15 minutes on its new IGTV feature, and Twitter letting users connect to their Periscope accounts for live videos. With the added ease and integration, users are more likely to share a branded video with their friends and family. 

Video advertising is becoming more and more affordable and with the constant advancements of technology, it’s easy to spread across the internet in a matter of days, getting millions of views and essentially this is the purpose of video marketing, the creative will survive.