June 19, 2023
Why Lead Generation is nothing without Lead Management
February 5, 2022
Good lead management consists of four elements:
Processes – The development of a prospect to completion is a long road and requires coordinated communication, a structured approach and close coordination between sales and marketing.
Content – “Only those who have something to say are considered.” This is why it is particularly important in communication to pass on relevant information to interested parties.
Tools – Software can provide valuable assistance in the implementation of company processes and support marketing in the planning and execution of campaigns. In addition, a connection with the CRM system integrates the sales department and keeps it informed about all measures at all times.
Methodology – A specific methodology for developing leads. The mapping of the sales process in the form of a sales funnel plays an important role.
Want to talk about Lead Management? Talk to your team.