Good lead management consists of four elements:

Processes – The development of a prospect to completion is a long road and requires coordinated communication, a structured approach and close coordination between sales and marketing.

Content – “Only those who have something to say are considered.” This is why it is particularly important in communication to pass on relevant information to interested parties.

Tools – Software can provide valuable assistance in the implementation of company processes and support marketing in the planning and execution of campaigns. In addition, a connection with the CRM system integrates the sales department and keeps it informed about all measures at all times.

Methodology – A specific methodology for developing leads. The mapping of the sales process in the form of a sales funnel plays an important role.

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